James Kilgarriff’s Weblog

There seems to be alot of information on Law of Attraction and quantum physics that millions of individuals are successfully using and yet the business sector is is lagging behind in what I see as a major opportunity to make a difference in their market segments – and thrive.

Businesses structures are crumbling and a new perceptions and solutions need to be introduced urgently for many companies if they want to survive the financial crisis.  I propose that attraction principles can be used just as effectively if not more effectively than with the individuals using this information.

I have well over 20 years experience in sales, marketing and management working for large IT and Telecommunications companies. I was trained on aspects of sales, negotiations,  account management, managing teams and so forth.  I learned a ton of stuff and applied much of this successfully.

I then trained as a business coach 7 years ago and could see that many businesses are missing out on a way of perceiving the world that could change the way they do business and do it with more awareness and power which gives them a new experience with clients which in turn leads to better results.

In the last 10 years I have noticed a shift in the way companies do business and we are now entering into a new paradigm of how to find and keep customers.  Also how companies manage their people for better results is shifting big time.  The old ways of traditional selling and taking a linear approach to wining businesses is making way for a new way of thinking and behaviour that many companies are yet to realise.

If companies stick with the traditional ways of doing business and not open to and embrace  a new way of thinking they will struggle big time.

In other words, companies will have to take the best of what they know in business, the stuff that works, and leave the rest behind and be open to embrace new ways of thinking, acting and behaving to thrive in these times of challenge.

I suggest that businesses start thinking from the space of attracting customers to them which is based on setting up the thinking process and behaviour that has a resonance with the market they are addressing.

This is done by investigating the collective beliefs and thoughts of the company. To update or change these beliefs and begin to introduce the power of deliberate intention in terms of who the company is, what they represent and what unique value and benefits they bring to the market.

It is about going from competition thinking to cooperation thinking which is part of the new paradigm of business we are moving towards.

This article is about planting a seed to make you re think how to begin to re invent your business which is based on an inside out approach.

If you have any questions about this theme, please drop me a comment.